Lego Star wars spillene sælger 30 millioner 
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Lego Star wars spillene sælger 30 millioner
Lego Star wars spillene sælger 30 millioner
Lego gruppen annoncerede i dag, at de fire Lego Star Wars titler har solgt over 30 millioner eksemplarer tilsammen. I forbindelse med at nå den milepæl indenfor salg, kunne Lego gruppen også annoncere, at de har lavet en ny licens aftale med Lucasfilm Ltd, for yderligere 10 års rettigheder. Der blev dog ikke nævnt om der var et nyt Lego Star Wars spil under udvikling, som en del af aftalen.
Lego gruppen købte licens til Star Wars franshisen fra Lucasfilm Ltd i 1999, med det første Lego Star Wars spil, nemlig Lego Star Wars: The Video Game, som blev udgivet i 2005. Efterfølgende kom Lego star Wars 2: The Orginal Trilogy fra 2006, Lego Star Wars: The Complete Saga fra 2007, og så det nyeste spil i samlingen, Lego Star Wars 3: The Clone Wars fra 2011.
Jill Wilfert, Vice President of Licensing and Entertainment for Lego gruppen udtalte følgende:
it is very rare to find an evergreen property that delivers growth year-on-year in toys, even in years without events driving box office buzz, yet Star Wars defies all odds, continually reinventing itself, and our LEGO business continues to grow exponentially, Star Wars is a cultural phenomenon that shares many characteristics with the LEGO brand–cross generational appeal, versatile story and character content, creativity and imagination—and we believe that we can continue to grow LEGO Star Wars for many years to come. I
Derek Stothard som er Senior director for Global Toys and Hardlines ved Lucas Licensing udtalte efterfølgende sagen:
We are delighted to have extended our long and very successful relationship with LEGO Group. Bringing together these two iconic global brands has created something special that is enjoyed by kids, families and fans everywhere.
Lego gruppen købte licens til Star Wars franshisen fra Lucasfilm Ltd i 1999, med det første Lego Star Wars spil, nemlig Lego Star Wars: The Video Game, som blev udgivet i 2005. Efterfølgende kom Lego star Wars 2: The Orginal Trilogy fra 2006, Lego Star Wars: The Complete Saga fra 2007, og så det nyeste spil i samlingen, Lego Star Wars 3: The Clone Wars fra 2011.
Jill Wilfert, Vice President of Licensing and Entertainment for Lego gruppen udtalte følgende:
it is very rare to find an evergreen property that delivers growth year-on-year in toys, even in years without events driving box office buzz, yet Star Wars defies all odds, continually reinventing itself, and our LEGO business continues to grow exponentially, Star Wars is a cultural phenomenon that shares many characteristics with the LEGO brand–cross generational appeal, versatile story and character content, creativity and imagination—and we believe that we can continue to grow LEGO Star Wars for many years to come. I
Derek Stothard som er Senior director for Global Toys and Hardlines ved Lucas Licensing udtalte efterfølgende sagen:
We are delighted to have extended our long and very successful relationship with LEGO Group. Bringing together these two iconic global brands has created something special that is enjoyed by kids, families and fans everywhere.
